Recently, Hirain has received a spate of good news in China's automotive intelligent technology sector: its fully independently developed AR-HUD (Augmented Reality Head-Up Display) product has won the "2025 (3rd) Zhilu Award · China Automotive Intelligent Innovation Technology Award"; at the same time, the company has been awarded the "2025 5th Intelligent Connected and Autonomous Driving Annual Conference · Excellent Enterprise Award for Intelligent Cockpit" by virtue of the large-scale implementation of its full-stack solutions for intelligent cockpit, including AR-HUD, pixel headlights, CMS, and DMS. Winning these two honors confirms Hirain's breakthroughs in technological innovation in the intelligent cockpit field.
The award-winning AR-HUD product integrates a number of advanced technical features in the industry:
It has an ultra-large field of view of 13°×5°, which can project an equivalent 96-inch high-definition large screen 10 meters in front of the driver; with a brightness of 15,000 nits and a contrast ratio of 1,800:1, it ensures clear display in all weather conditions, from bright sunny days to nights in tunnels.
Aiming at the dizziness pain point of traditional HUDs, the product uses binocular parallax control technology to accurately control the parallax within 1.5 mrad, effectively reducing visual fatigue.
The core self-developed AR-Creator system, combined with a fast response time of 70 milliseconds, realizes true lane-level real-time navigation. It can accurately "attach" guidance information such as turn arrows and lane lines to the real road, and provide intelligent pre-notification for assisted driving behaviors.
The system also has the ability of environment-adaptive rendering, which can intelligently enhance lane markers and the outline of preceding vehicles in severe weather such as rain and fog, significantly improving driving safety and environmental perception capabilities.
As an innovation benchmark in the intelligent cockpit field, Hirain AR-HUD has won high recognition from industry experts and review institutions with its outstanding technical performance and humanized interactive experience. In the future, the company will continue to deepen technological R&D, promote the integration of AR-HUD with cutting-edge technologies such as artificial intelligence, and inject new momentum into smart mobility.
