HIRAIN's AR-HUD secures a top-five positon in domestic market share
Release time:
2025-05-22 15:30
According to the latest data from Gaogong Intelligent Vehicle Research Institute, HIRAIN has secured the top five position in China's 2024 passenger vehicle front-load AR-HUD solution provider rankings (excluding import/export) with a 9.67% market share. Its independently developed AR-HUD display solution has achieved leading domestic market share in DLP (Digital Light Processing) based AR-HUD systems through superior optical performance and human-machine interaction advantages.
Leveraging continuous technological innovation, HIRAIN is driving industry advancements. Recently, the company secured software-hardware co-development contracts for its ultra-large format AR-HUD products with five domestic automaker models, while its ARCreator platform won designation from a global OEM's platform vehicle program - a strong endorsement of HIRAIN's technical capabilities.
Addressing user pain points, HIRAIN's newly launched DLP4620-based AR-HUD product achieves breakthrough performance through optical architecture-algorithm co-optimization: 15,000nit brightness and 1800:1 contrast ratio. This ensures sharp visuals under direct sunlight and detailed dark scene rendering, setting new benchmarks for smart cockpit interaction.
Through persistent technical refinement, HIRAIN has made significant breakthroughs in dual-VID and gradient VID technologies. The company's single-DLP dual-VID solution delivers high brightness, contrast, and color gamut suitable for premium vehicles. Multiple luxury brand projects using this technology are scheduled for Q3 2024 launch, promising immersive tech experiences.
Compared to single-focal HUDs, HIRAIN's dual-VID technology employs innovative optical design with multiple reflectors to project distinct AR (far focal) and instrument (near focal) displays. This layered approach enhances information readability, allows flexible focal adjustment, and reduces cognitive load for safer driving.
Building on hardware advancements, HIRAIN has achieved quantum leaps in ARCreator technology，which contains :
• Advanced Anti-shake Algorithm: Through low-latency data transmission and multi-sensor fusion, this solution achieves 80%+ vibration suppression without active suspension, enabling precise 3D scene reconstruction and stable AR-HUD performance on rough roads.
• Gaze Tracking: Combines iris recognition with spatial perception optimization and adaptive noise filtering for millimeter-level precision eye tracking.
• Proprietary Software Framework: ARCreator integrates vehicle data, navigation, and ADAS information through self-developed algorithms and GPU-accelerated OpenGL ES rendering, delivering low-latency 3D visualization in complex environments.
• Hirain Auto Map Integration: Combined with in-house high-precision mapping, this enables 3D lane-level navigation with predictive AR guidance, creating a comprehensive vehicle-road-cloud ecosystem.
HIRAIN remains committed to technological innovation, continuously challenging itself to deliver smarter AR-HUD solutions. Moving forward, the company will deepen technical collaborations to lead industry development through technological breakthroughs.