HIRAIN AR HUD market share among the top five!

In August, Gaogong Intelligent Automobile released the AR HUD industry list, which indicates that augmented reality head-up display (AR HUD) technology has officially entered a new stage of large-scale application. With its excellent technological innovation, HIRAIN ranked among the top five suppliers of AR-HUD for passenger car front installation in the Chinese market (excluding import and export) from January to June 2024, demonstrating its great competitiveness in the field of intelligent cockpit.

Statement: The above pictures are from the public account of "Gaogong Intelligent Car"

With the rapid development of HUD technology in recent years, Augmented Reality (AR) HUD with larger display screen, better virtual-real integration effect, and more human-computer interaction functions is gaining more and more OEM and consumer favor. In response to market demand, the 92-inch AR HUD independently developed by Jingwei Hengrun officially entered the mass production stage in August 2023, this milestone achievement not only marks another leap in technological innovation of HIRAIN, but also won a warm response from the market. At present, this product has been equipped with multiple models of a high-end independent brand at the same time, and the cumulative supporting amount has exceeded the 50,000 mark, successfully helping HIRAIN to rank among the mainstream domestic AR HUD suppliers, further consolidating its advanced position in the industry.

HIRAIN AR HUD has industry-leading performance parameters. In terms of optical performance, 1800:1 high contrast, 15000nit high brightness, 2K HD pixels provide users with rich color, high-definition, high image quality visual experience. In terms of driving applications, it supports 13°×4°, 13°×5° field of view Angle, 10m distance VID, and 92 inches large format according to different application scenarios, providing users with "immersive" giant screen viewing experience and "real-time dynamic" multi-lane navigation large-field 3D fusion experience. Suitable for navigation, early warning, service reminder, night driving, movie watching and music entertainment and other application scenarios.

As a new window for human-vehicle interaction, the deep integration of AR HUD and vehicle systems plays an important role in safe driving. HIRAIN AR HUD has realized the integration with ADAS, vehicle, DMS, CMS, intelligent rearview mirror, music rhythm atmosphere light, high-precision map, rear projector and other HIRAIN autonomous cabin products, integrating the advantages of multiple. In the process of driving, it can track the driver's sight in real time and automatically adjust the projection position, present driving assistance information such as lane/pedestrian/vehicle/obstacle, high-precision positioning information such as lane data/navigation data/vehicle position data, and body information such as speed/mileage alarm. In addition, for extreme driving scenarios such as heavy rain and snow in low visibility, AR HUD can also be relied on to interact with the environment to continuously escort safe driving.

HIRAIN has developed a high-performance AR rendering engine, which greatly improves the speed and quality of image processing by optimizing the rendering pipeline and parallel computing technology. At the same time, AR engine has been adapted to 3D tracking and 3D space reconstruction technology to overcome the difficulties of AR technology, customized design UI/UE to provide users with rich display content, and configured the industry's advanced distortion algorithm, anti-shake algorithm, iris tracking algorithm, lane stability algorithm, data fusion algorithm and other display and data algorithms. To provide users with smooth and realistic HUD display effect and immersive visual interaction experience.

HIRAIN focuses on technological innovation and layout planning in AR HUD research and development, and the main direction is to use new technologies such as HOE and optical waveguide to reduce the volume and improve the performance. A high-performance dual VID AR HUD has been developed to display information such as speed and vehicle status in the near VID and dynamic information such as navigation in the far VID region. Aerial imaging products have been developed, while prototypes based on 3D-HUD, HOE, optical waveguide and other technologies are accelerating development iterations.

In the future, HIRAINn will adhere to the concept of "value innovation, customer service", adhere to independent innovation, continue to improve products, and strive to provide better experience for end users and contribute to the development of car cabins!